These upfront invitations were designed in the initial design ideation process and some were not used in the end but, like many creatives, I wanted to share the work I was most proud of. A tale as old as time.
Upfront 2017
This first one, however, was selected as the 2017 Upfront invitation. The concept focused on how each of (then) Discovery Communication’s networks represented a theme that audiences loved and represented in an object in place of the corporate logo’s globe that lived in the D of Discovery. The below is the gif invitation that was sent out with the individual frames saved out as a still representing the priority channels: Discovery Channel, Animal Planet, TLC, Investigation Discovery, Science Channel, and Velocity (now known as MotorTrend channel). The Upfront presentation and event materials extended this concept and design direction for a fun and colorful event.
Upfront 2018
This concept was trying to showcase all of the priority brands and/or talent but still unify them into one look. We also wanted to extend the previous year’s fun colors into this so it felt like an evolution of the previous year. This concept was halted in it’s tracks with the news of the Discovery Communications merger with Scripps and was scrapped in the process as we had to change our story with the new company.
